Use 2D questions to gain deeper insight
This question type is visual and appealing from the respondent's point of view. At the same time it still enables strong analysis, as the information is collected from the respondent in two dimensions at the same time - usually the implementation of the requested matter and its relevance.
The respondent is shown their previous answers in a summary table format. The method maintains the interrelationships between the questions asked so relative strengths and areas for improvement can be identified. This creates a quick SWOT-analysis- like framework that highlights strengths and areas for improvement.
- The respondent analyzes the questions in depth- despite this, answering is not perceived as burdensome.
- 2D analysis can be supported with other types of questions to for example collect background information.
- A graphic report supports relating things to each other and creating an overall picture.