The Story of ZEF

Zef values

Who are we?

Our identity is shaped around core values that guide all our decisions. We believe that love, passion, and bravery are the foundation of innovation and success. These values are not just words, they form the basis of our culture and drive everything we do.

Love

We care deeply about our people, our customers, and the impact we make. Love drives us to create meaningful relationships and build a supportive, engaging environment where everyone thrives.

Passion

‍Our work is powered by our endless passion for excellence. We are committed to pushing the boundaries of possibility and to directing our energy and creativity into every project we dive into.

Bravery

Bravery gives us the strength to take risks, face challenges, and pursue bold ideas. We are not afraid to step into the unknown, because we know that true innovation requires bravery and a fearless mindset.

What is ZEF?

ZEF specializes in AI-based solutions that, for example, enhances the collection and analysis of customer feedback. By automating follow-up questions and analyzing verbal feedback, ZEF helps businesses discover the root causes behind customer sentiment. This enables businesses to improve their customer and staff experience.

Zeffi’s Story

Our story

ZEF was founded in 1997 by professor Esko Alasaarela. The result was Finland’s first SaaS research system, which has brought significant value to the Finnish business world and has had an impact all the way to the government.

Goals and Values

Zeffi culture

Our culture reflects our core values and our commitment to creating a one of a kind workplace. At Zeffi, we prioritize inclusivity, collaboration, and continuous growth. We believe that a supportive and engaging work environment is the key to fostering creativity and innovation. Our team embraces a culture of mutual respect, where every voice is heard and valued. Together we celebrate our achievements and learn from our challenges as we focus on our shared goals and values.

Future

A look into the future

As we look to the future, ZEF remains focused on driving innovation and expanding our impact. We are excited about upcoming projects and initiatives that will further enhance our services and help our customers achieve their goals. Our commitment to continuous improvement and adaptation ensures that we remain at the forefront of industry trends and technology. We invite you to join us on this journey as we continue to push the boundaries and explore new opportunities in the world of measurement technology.

Two men walking straight ahead in a futuristci tunnel