SOLUTIONS

Turn feedback
into actions and actions into results

We help your organization measure customer satisfaction and employee experience and find the root causes behind the numbers. You get an automatic summary of what the survey revealed and what you should do next.

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Measurement 1 Root Cause Analysis 2 Foresight 3
STAGE 1 — MEASUREMENT

Start measuring — customer satisfaction and employee experience in one view

You have business data, but no clear picture of what your customers or employees actually think. Or you have survey tools whose results remain isolated. ZEF combines NPS measurements, customer satisfaction surveys and employee pulses in one place – and the first insights often emerge within 30 days.
Automated feedback collection with AI interviews and surveys — email, SMS, web and app
CRM integration (Salesforce, HubSpot, Pipedrive) — customer data and experience data merge automatically
Centralized dashboard for NPS, customer satisfaction and employee experience
First insights and lead signals — often within 30 days of going live
Foundation for root cause analysis and proactive data-driven leadership
STAGE 2 — ROOT CAUSE ANALYSIS

Find out why — discover the real root causes behind NPS scores and customer satisfaction

You collect feedback, but the numbers don't tell you why customer satisfaction is at the level it is. Data-driven leadership requires understanding root causes – not just averages. ZEF combines customer feedback, employee data and business metrics and shows which factors really affect your results.
Root cause analysis with statistical certainty — not just correlations, but cause-and-effect relationships
Connection between feedback themes and churn, revenue and NPS changes
Customer experience and employee data in the same view: see how they affect each other
Competitor benchmarking: where you stand relative to industry standards
Automatic alerts when key accounts or teams show weakening signals
STAGE 3 — PROACTIVE LEADERSHIP

Lead proactively — know what is happening before it shows in the numbers

You have measurement data and understand root causes. Now you want to move from reactive to proactive leadership: get concrete action recommendations ready, not just reports. ZEF acts as a strategic partner – not just a survey tool.
Prioritized action plans with predicted ROI — ranked by impact and feasibility
Esko AI answers management questions about customer and employee data in seconds
Automatic reports for each stakeholder group on their own schedule
Strategic advisory from ZEF's expert team to support data-driven leadership
ROI tracking: actual results measured against predictions

Management view

Management view

Your strategy and priorities guide recommendations – not just numbers

In the proactive leadership stage, the ZEF platform takes into account your company's strategy, priorities and constraints. The result is action plans that are realistic and that your organization can actually implement.

Your strategy and priorities guide recommendations – not just numbers
This sounds useful, but is now the right time to invest?
That is precisely when this is most beneficial. The goal is not to add work, but to remove guesswork. Instead of reacting too late or spending time collecting and analyzing fragmented feedback, you get a clear action plan and proactive analysis of what to do next.

Most companies see the first measurable results within 30 days — typically as time saved and reduced effort in creating and analyzing surveys. After that come the development actions based on insights, whose benefits materialize as business growth, customer and employee retention and improved reputation.

"This tool saves a huge amount of time and effort. No Excel. No manual work. Just clear, actionable results that our management team can use to support decision-making."
FIND THE RIGHT SOLUTION

Not sure where to start? Let's figure out together what suits you best.

Book a 30-minute expert meeting. We map your situation – current measurement practices, goals and next steps – and show you exactly what ZEF produces for an organization like yours.
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Clear assessment of which measurement stage suits you bestLive demo of the use cases most relevant to your goalsROI estimate based on your current customer base and NPS resultsConcrete proposal for first steps
FAQ

What is the difference between NPS measurement and a customer satisfaction survey?

NPS measurement (Net Promoter Score) measures customers' willingness to recommend using a single question and provides an easily trackable number. A customer satisfaction survey examines more broadly what customers think about different aspects. ZEF combines both: you get both a clear NPS score and a deep understanding of why the score is at the level it is – and what needs to be done to improve it.