Speed and ease of use
The ZEF platform is easy to use for both the survey creator and the respondent. Multilingual and visually appealing surveys are ready in no time, either with expert-curated survey templates or with the help of AI.
INDUSTRY · B2C
Identify the real root causes of customer churn and grow engagement
Understand your consumers on a deeper level. Leverage AI-powered research and advanced analytics to develop your marketing, increase customer loyalty and accelerate growth.
EARLY WARNING SYSTEM
An early warning system protects your current revenue
Traditional survey tools often produce only passive numbers and static reports from which identifying churn risk is slow and manual work. ZEF acts as a continuous alert sensor at critical points in the customer journey.
Large response volumes and consumers' high average scores can easily mislead management into thinking everything is fine. The intelligent People Intelligence system enriches feedback directly with existing background variables (such as customer lifetime or purchase volume) and market trends. Using these data sources, AI creates personalized action plans for you, prioritized by greatest impact.
Large response volumes and consumers' high average scores can easily mislead management into thinking everything is fine. The intelligent People Intelligence system enriches feedback directly with existing background variables (such as customer lifetime or purchase volume) and market trends. Using these data sources, AI creates personalized action plans for you, prioritized by greatest impact.
ENGAGE 
The essential toolkit for improving your B2C strategy
ZEF's AI-powered survey tool helps you understand customer preferences, enabling data-driven decisions that improve engagement and loyalty. Personalize your approach and increase your brand value in B2C markets.
AI interviewer
Don't just collect numbers – understand them. The AI interviewer holds a short, interactive conversation with the customer and uncovers those silent signals and root causes that traditional survey tools leave completely in the dark.
Advanced analytics
The system immediately creates an automatic report and AI summary from the data and picks out the most relevant findings on your behalf. You receive a prioritized action plan mirrored against your strategic goals, along with predicted outcomes and ROI impacts.
PRIORITIZE CORRECTLY
Boost your B2C strategy in three easy steps
Collect key insights with ZEF's AI-powered survey tool, analyze real-time data to uncover trends and implement tailored solutions that drive engagement and loyalty. See results today!
1
Uncover hidden insights with AI
Collect detailed and honest feedback from consumers through AI-guided interviews. The method enables in-depth conversations without leading questions.
2
Analyze with advanced tools
Use our analytics platform to interpret consumer data and find actionable trends so you can improve your marketing strategies and customer experience.
3
Leverage AI-powered insights
Refine your B2C strategies to improve customer satisfaction, loyalty and business growth using customer data and feedback.
WHY PEOPLE INTELLIGENCE?
How to prevent customer churn in B2C business?
Effective churn prevention in B2C business is based on identifying real-time cause-and-effect relationships. By measuring the importance of things critical to customers and combining experience data with background information, a company creates an early warning system. This reveals hidden signals and critical points of dissatisfaction weeks before a possible contract termination, allowing corrective actions to be taken in time.
CUSTOMER STORY 
Lapin Kumi: five years of NPS 80+ with a continuous feedback loop
In B2C business, maintaining customer satisfaction during growth is challenging. Lapin Kumi made continuous feedback part of the company's way of operating — not a one-time measurement, but a continuous early warning system.
Lapin Kumi
NPS 80+ for five years
Continuous feedback loop as an early warning system: profitable growth for five consecutive years
”ZEF has been our early warning system for five years. We don't wait for problems to show in our numbers.”
Lue asiakastarina → TAKE A STEP FORWARD
Do you want to turn customerdata into real businessvalue?
Do you want to move from looking in the rearview mirror to anticipating the future and ensure that your B2C customers don't slip out the back door?