The ZEF platform combines the perspectives of customers and employees with your business data and produces proactive insights and action plans that management can act on immediately. Not just data.
Traditional surveys ask fixed questions and collect fixed answers. ZEF's AI interview adapts: follow-up questions sharpen based on what the respondent says. The result is not just averages but an understanding of where they come from.
ZEF collects feedback signals from the customer and employee journey into a single view. Collect feedback from recruitment to exit and from marketing and sales to churn prevention. Connect surveys, support requests and CRM data to your business intelligence — and make better decisions at the right time.
Connect revenue, customer churn, strategy and goals to survey results. The ZEF tool shows the operational and human picture side by side — so you never make a decision based on only one of them.
ZEF automates feedback collection using various triggers and guides respondents through personalized survey paths where they only see questions relevant to them.
The cross-analysis engine runs correlations across all connected data streams simultaneously — finding relationships between what customers say, what employees say and your business metrics.
ZEF identifies root causes — not just symptoms. Chain effects are mapped and prioritized by frequency and business impact.
The Market Intelligence layer brings external context — competitive benchmarks, industry trends and market signals — alongside the internal picture.
The ZEF platform alerts immediately when a VIP customer or key person shows negative signals — giving you the opportunity to act in time.
ZEF produces action recommendations ranked by impact and feasibility, with an estimate of the expected ROI attached before taking action.
Ask any question about your business in plain English. The Esko AI agent on the ZEF platform finds the answer in seconds from all collected data — business figures, customer feedback and market intelligence.
Role-specific reports are generated and distributed on your schedule without anyone building them manually. CEOs get revenue impact summaries, COOs get operational details, CS teams get account updates.
Track which recommendations were implemented, measure actual vs. predicted outcomes and feed the results back into the ZEF platform to improve accuracy over time.
Kumuloituva tarkkuus
| Active layers | Intelligence type | Precision level |
|---|---|---|
| Any single layer | Descriptive — what is happening | Baseline |
| Two layers | Diagnostic — why it is happening | Significantly more precise |
| Three layers | Predictive — what will likely happen | High |
| All four (BI + PI + MI + EW) | Prescriptive foresight within strategic constraints | Maximally actionable |
Jokaisen lisätyn kerroksen myötä virheprosentti laskee ja suosituksista tulee personoidumpia ja toimivampia.
Yritys, joka aloittaa pelkällä PI-kerroksella, huomaa ennakointien tarkentuvan huomattavasti, kun BI- ja MI-kerrokset yhdistetään — tällöin saatte ihmisymmärryksen kytkettyä liiketoimintalukuihin ja markkinaan, jolloin todellinen johtotason viisaus astuu esiin.
Automatically ask promoters (NPS 9–10) whether they would refer others. Collect warm leads directly from your feedback flow — in the same conversation where they said they were satisfied.
Lumon: €130,000 in new deals, month 1 · 14x ROI · payback period under one week
Automatically direct satisfied customers to leave Google reviews. Build your online reputation from the inside — from customers most likely to leave an honest, positive review.
Doorway: 100+ reviews in 6 months · 2.3→4.2 stars · bankruptcy avoided · 125x ROI
Use AI interviews to screen candidates. The same AI interviewer that reveals root causes in customer feedback applies to structured candidate evaluation in recruitment.
Shortens time to interview and improves candidate quality before the first human touch
↗ = On roadmap — Q2/Q3 2026
ZEF-Tool
Explore ready-made survey templates and their reports. Select an example from the list to view the survey and report side by side.
Every company's profile is different — size, CRM maturity, customer base, primary goals. Licensing is sized in the demo so we can match the right license to your situation and give a realistic ROI estimate alongside the price.
We don't offer a self-service free trial. Every engagement starts with a demo where we show exactly what ZEF delivers for your company — and what the ROI looks like before any commitment. That 30-minute conversation is more valuable than a product trial you'd have to figure out on your own.
Reputation and Revenue use cases (lead generation, Google reviews) typically produce visible results within the first 30 days. Retention and Foresight use cases compound over time — most customers see measurable churn reduction within 60–90 days.
Yes — a dedicated Customer Success Manager is included in every license. People intelligence is most effective when someone is actively responsible for taking insights and action plans to your team in practice — not just providing access to the platform.
Yes. ZEF's Partner Program gives consulting firms and agencies a single license that covers all client organizations they create and manage from the ZEF console.
All published integrations, such as CRM integrations (Salesforce, HubSpot, Pipedrive), are available in all licenses. Full API access is also included in all licenses. Custom integrations are available in Einstein licenses, but we can also implement integrations for other licenses (Genius and Master) at an additional cost.