Survey Tips 101


It’s common to get a survey tool, use it once for a specific purpose and then be unsure of what to do with it next. But if you aren’t surveying regularly to make smart developments in your organization, then you’re missing out on a lot of great opportunities for growth. Here we’ll address some FAQs and provide professional tips on how you can use surveys to improve important things like engagement, customer happiness and productivity at your organization.



Some common questions are: What kinds of surveys are there, how often should you use them, and how can they really benefit your organization?

The fact is that no matter what type of organization you’re dealing with, there are surveys that anyone can do. It doesn’t matter if your business is really small or if it’s a large global corporation. Surveying is just a way to figure out how to improve in the smartest way possible. It means that instead of guessing or going with your hunches, you can actually research your questions and use data to backup the decisions you make and that guide you in the future.

How often should you survey?

Sometimes customers aren’t sure how often they should be using surveys to do research at their organizations. It’s common to get a survey tool for a really specific survey that you’ve been planning on for a long time, and then to be unsure of how to use the tool again. The fact is that to get the best results and the smartest developments, you should actually be surveying on a somewhat regular basis. For example, if you survey once and then make changes based off of the results, you should consider surveying again a few months later (or however long it takes to implement the changes) and then revisit the situation with a follow up survey to see how the changes have affected the situation.

Also, no situation is static, so if you only survey your employees once a year, for example, then you may not have an accurate understanding of their engagement, productivity or happiness. Even if you do get that snap shot once a year, you won’t be able to create real time developments that might be more helpful in quarterly intervals throughout the year. Basically, if you are surveying rarely, then your developments may be coming too little too late. That’s why you want to consider using your survey tool at intervals. You’ll make more relevant decisions that consistently affect the situation real time.

Who should you survey?

Also, keep in mind that there are so many different groups of people that you can survey. Unless you really have a great reason to do so, it isn’t as if you need to keep surveying the same people every week. Anyone who you’re aiming your product or service to is a useful person to get feedback from. You can also create surveys for anyone who is involved in your organization. You don’t always have to create company wide surveys or mass customer surveys. Think about breaking people down into specific target groups so that you can ask the most detailed and relevant questions from the right people.

What kinds of survey options do you have?

There are a lot of different types of surveys. Just a few suggestions are HR surveys, customer surveys, product selectors, quizzes, price and service calculators, general feedback and project feedback.

Remember that there isn’t just one type of survey that one type of organization can do. Any type of organization can benefit from almost any type of survey. Be creative in using different types of surveys and asking a variety of target groups.

Follow these tips, and you will find that you have an awesome pool of data that keeps flowing and that helps you consistently make up-to-date and well informed decisions for your organization. With time, surveying and developing should simply be an ongoing part of your ever evolving and forward moving culture.

Download your free survey guide below to learn more best practice tips on how to structure a survey, write clear questions and analyze the results for meaningful improvements.

How to Get the Most Out of Surveys